This brand is born from the family of the Greek goldsmith Sotiris Boulgaris (which was later Italianized to Sotirio Bulgari), who in 1881, escapes from Epirus and arrives in Italy. He moved to Naples first and then, in 1884 he moved to Rome, where he exhibited his creations in a jewelery shop in Via Sistina. In 1905 he moved to the prestigious Via dei Condotti.