The birth of this brand dates back to 1848 in the municipality of La Chaux-de-Fonds, a place where a very young Louis Brandt devoted himself to finishing parts of watches for the benefit of third parties. When he died in 1879, his sons Louis-Paul and César took over the business. Their interest in this business grows as they decide to start their own production and control the quality of it. They settled a year later in the flourishing city of Biel, which is still the official headquarter of the brand.